Pardot is Salesforce’s marketing automation platform for B2B. Salesforce Pardot is the right choice if you already use Salesforce CRM and operate within business to business or with long buyer’s journeys.
As always, it is not the technology that sets limitations — it is the process and organisation that do so. It is for this reason that we recommend Infunnel’s Marketing Automation Onboarding bundle if you want quick results. Here we set all procedures, models, measurement values and KPIs. We also establish a campaign plan to enable quick implementation of activities and campaigns aimed at driving leads.