Salesforce Marketing Cloud is a complete platform for creating digital customer journeys. Journey Builder, Email Studio, Mobile Studio, Social Studio and Content Builder give you everything you need in your role as a modern marketer.
It is here you build your buyer’s journey, connect activities and measure results — all on the same platform. It is advantageous to connect Salesforce Marketing Cloud to Salesforce CRM when moving MQLs (marketing qualified leads) from marketing to sales. The solution is based on the product previously known as ExactTarget, but it has taken some major steps towards becoming a complete campaign platform for marketing automation. You gain control over the buyer’s journey, from social media via your digital channels and the entire way to conversion and closed deal.
Let us help you get started
Infunnel has many years’ experience in setting up MA systems and building buyer’s journeys that convert. Try our Marketing Automation Onboarding concept to get going quickly.