Here we present one of the world’s most utilised systems for marketing automation. The platform is deemed to be most appropriate for large companies within B2B or B2C which have long buyer’s journeys, for example companies that sell cars and homes. Eloqua is part of Oracle Marketing Cloud.
The company was initially Canadian, but was acquired by Oracle in 2012. Eloqua was first with its Campaign Canvas, which enables campaigns to be built seamlessly using drag and drop. This part of the system is still extremely powerful and under constant development.
Let us help you get underway with Eloqua
Infunnel started working with the system even before it was purchased by Oracle, and we know the platform better than most other companies in the industry. Our Marketing Automation Onboarding concept helps you get underway quickly, and to show measurable results including conversions, leads and more business.
Functionality — ten essential points
Monitoring of digital and non-digital channels
Lead scoring based on profile and activity
Powerful segmentation tool
Unique campaign creation with drag and drop
Smart form tools
Dynamic landing pages
Dynamic email editor
Database with all of your leads
Follow-up, reporting, dashboards
Readymade integrations with several systems such as DMP and CRM